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James Martin
Results: 630

#	Item
111	Why the Indifference? Martin James A widely recognised feature of this election campaign is the apparent indifference many voters appear to have about the entire event. Evidence of this may be found in the proportion mea Add to Reading List Source URL: www.celsiusresearch.com Language: English - Date: 2011-05-30 00:36:13 Customer Finance Business Bank Factoring
112	Rational or Emotive? Martin James A notable trend over recent times has been the extent to which Advertising Agencies and their Clients spend time debating whether their forthcoming campaign ought to be “rational or em Add to Reading List Source URL: www.celsiusresearch.com Language: English - Date: 2011-12-06 22:00:39 Communication Television advertisement Emotion Advertising Marketing Business
113	The Death of the Commonwealth Games Brand? Martin James Which city hosted the Commonwealth Games prior to Delhi? Who were the stars? I have little doubt that the majority of the population has no idea that it was in fact Add to Reading List Source URL: www.celsiusresearch.com Language: English - Date: 2011-05-22 20:04:30 British Empire Commonwealth Games Sports
114	Brain-wave advertising research Martin James Advertisers are growing more interested in neuroscience in their never-ending efforts to improve advertising effectiveness. The ardour of advertisers to adopt the technical to Add to Reading List Source URL: www.celsiusresearch.com Language: English - Date: 2011-06-27 01:53:53 Science Anatomy Emerging technologies Advertising research Brain Electroencephalography Advertising Neuroscience Biology
115	China Marketing: An Ignored Facet of the Country’s Growth Martin James All visitors to China marvel at the overwhelming rate of growth the country is going through. It is one thing to read about the sustained growth of Add to Reading List Source URL: www.celsiusresearch.com Language: English - Date: 2011-05-22 22:23:19 Communication design Graphic design Austrade Marketing Business Advertising
116	When is statistical significance significant? Martin James For better or for worse politics today is marked by popularism. Knee-jerk responses to issues of low priority to both voters and the political process (pokie deb Add to Reading List Source URL: www.celsiusresearch.com Language: English - Date: 2012-02-05 21:32:01 Sampling Psychometrics Measurement Opinion poll Confidence interval Statistical hypothesis testing Sample size determination Statistical significance Statistics Hypothesis testing Statistical inference
117	Footy Finals Foster Favourability Martin James The footy finals season has passed and sponsorship dollars appear to have been spent with as much gusto as in previous years. Sponsorship involves big money. Stadium Austral Add to Reading List Source URL: www.celsiusresearch.com Language: English - Date: 2011-05-22 20:05:25 Marketing Design Business Cola Brand Coca-Cola The Coca-Cola Company Sponsor Advertising Communication design Graphic design
118	On the Election Commercials Martin James Both commercials are saying the same thing... and all messages are populist platitudes. Labor sure has rolled out the messages: five on my count. Further, the education message ap Add to Reading List Source URL: www.celsiusresearch.com Language: English - Date: 2011-05-22 20:03:00
119	Mid-life: The Misunderstood Segment Martin James People in their mid-life rule the world. Despite this, these consumers are very seldom defined as a core marketing target. In no small measure this is due to the bad press Add to Reading List Source URL: www.celsiusresearch.com Language: English Menstrual cycle Marketing Structure Middle age Endocrinology Menopause
120	“Why the eye is so much more than a sophisticated camera” Martin James The amount of attention we have is finite. If we focus our attention on one image, theme or concept, we focus less attention on others. This simp Add to Reading List Source URL: www.celsiusresearch.com Language: English - Date: 2011-05-22 20:04:45 Attention Cognition Inattentional blindness Neuroscience Storytelling Advertising Mind Cognitive science

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